Travel PR is generally a very fast paced environment. Thanks to our long list of travel media contacts, we receive numerous requests every day from the world’s leading journalists looking to feature hotels for all budgets, restaurants, attractions, events and generally anything new or interesting in Canary Islands’ tourism.
These journalists come to us from a wide variety of publications covering leisure, business, MICE, wedding, spa, golf, LGBTQIA, activity and other specialist publications. The audience is varied and global. In addition to receiving these daily requests from journalists, we also continuously seek out amazing opportunities for our clients.
We need to respond fast to journalists and ensure that whatever we want to sell-in or send to them, is pitch perfect. This means we need to know and sample our clients’ business so we know what we’re talking about. Once we know a client’s business, we can find more opportunities, and often quirky opportunities for the client to be featured by the media. The result is increased in direct and indirect sales, boosted social media presence and even a boosted reputation.
There are some absolute musts to working with us. In order for us to get a journalist interested in your Canary Islands’ tourism business, we need top-quality photography of your destination, hotel, restaurant, attraction, event or service. And the better your website is, the better the impression to the journalist.
Just today, for example, we’ve received 15 requests from journalists looking to feature Canary Islands’ tourism businesses, everything from budget hotels for a leading U.K. Sunday national newspaper and luxury hotels for a top British broadsheet to a TV opportunity for luxury private villas.
This is a typical day for us. There’s never a dull moment and it’s certainly a lot of fun!
Wouldn’t you love to have your Canary Islands’ tourism business featured by the world’s top media?