by Irina Gonzalez | May 6, 2020 | Marketing
With the current situation, the present and the future are extremely uncertain. While front line workers attempt to protect and keep us all safe and healthy, the rest of us are trying to figure out where do we fall in this new reality. Now that most businesses have...
by Irina Gonzalez | Apr 6, 2020 | Canary Islands' tourism businesses
The coronavirus outbreak is first a human tragedy, affecting more than a million people as I write this, but it’s also having a growing impact on the global economy. The whole world is currently dealing with the reality of the pandemic and we must focus on how...
by Irina Gonzalez | Apr 1, 2020 | Canary Islands' tourism businesses
When starting a business, often a primary concern is funding. From venture capital money to loans to bootstrapping, there are many options out there. One funding source that many entrepreneurs forget to consider is the possibility of small business grants, which...
by Irina Gonzalez | Mar 26, 2020 | PR
I have been working in corporate marcomms and PR for four years now, but I have to admit I will always be a journalist at heart. It’s what I spent four wonderful years studying at university and what I enjoy the most. As a journalist-turned-PR professional, I have...
by Irina Gonzalez | Mar 12, 2020 | Marketing
As hospitality entrepreneurs and business owners, at some point you have to delve into the world of marketing to promote your brand, because it’s all very well having a brilliant product or service, but if no one knows about it you won’t get very far. One...
