Tips for hiring and working with a PR agency

Tips for hiring and working with a PR agency

To put your Canary Islands tourism business on the map, you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You...
The importance of avoiding bad PR

The importance of avoiding bad PR

PR is all about managing reputations and there’s nothing quite like some good PR to help your business. Many individuals and companies know that. Bill Gates says he’d spend his last dollar on PR, and Sir Richard Branson believes a good PR story is more...