by Karen Floyd | Mar 23, 2020 | Attractions, Canary Islands' tourism businesses, Events
Despite the Canary Islands being a popular destination, there’s so much more that can be done to attract visitors here. The best way we know of attracting more travellers to a destination, is by working with travel writers, journalists, editors and influencers. ...
by Karen Floyd | Mar 18, 2020 | Hotels, PR, Restaurants
Running any hospitality business can be high risk and competitive. Opening and establishing a business that will attract loyal, repeat customers, when there’s so much choice, can be extremely difficult. Today, businesses are constantly trying to attract attention both...
by Karen Floyd | Mar 9, 2020 | Attractions, Canary Islands' tourism businesses, Hotels, Restaurants, Sustainability
Travel and tourism is big business. Globally, the sector accounts for one in every 10 jobs; is responsible for one in five newly created jobs; and, is currently the second fastest growing industry on the planet. In recent years, sustainability has been firmly...
by Karen Floyd | Feb 24, 2020 | PR
I’ve been working in PR for more than 20 years, both in-house and agency side. My Number 1 Rule has always been ‘know your audience’, and this applies to journalists as an audience. Whether you’re an entrepreneur or work in PR and marketing, at...
by Karen Floyd | Feb 13, 2020 | Attractions, Canary Islands' tourism businesses, Events, Hotels, Restaurants
Travel PR is generally a very fast paced environment. Thanks to our long list of travel media contacts, we receive numerous requests every day from the world’s leading journalists looking to feature hotels for all budgets, restaurants, attractions, events and...
