by Karen Floyd | Jun 8, 2020 | PR
Are you fully aware of what people say about your brand online? Your online reputation management is a key element to your brand’s success. Many customers rely on online reviews, and almost half of customers want to see four-star ratings before they’ll trust you and...
by Karen Floyd | Mar 23, 2020 | Attractions, Canary Islands' tourism businesses, Events
Despite the Canary Islands being a popular destination, there’s so much more that can be done to attract visitors here. The best way we know of attracting more travellers to a destination, is by working with travel writers, journalists, editors and influencers. ...
by Karen Floyd | Mar 18, 2020 | Hotels, PR, Restaurants
Running any hospitality business can be high risk and competitive. Opening and establishing a business that will attract loyal, repeat customers, when there’s so much choice, can be extremely difficult. Today, businesses are constantly trying to attract attention both...
by Karen Floyd | Mar 9, 2020 | Attractions, Canary Islands' tourism businesses, Hotels, Restaurants, Sustainability
Travel and tourism is big business. Globally, the sector accounts for one in every 10 jobs; is responsible for one in five newly created jobs; and, is currently the second fastest growing industry on the planet. In recent years, sustainability has been firmly...
by Karen Floyd | Feb 24, 2020 | PR
I’ve been working in PR for more than 20 years, both in-house and agency side. My Number 1 Rule has always been ‘know your audience’, and this applies to journalists as an audience. Whether you’re an entrepreneur or work in PR and marketing, at...
