Our Blog
Read our blog to stay abreast of what we’re up to, learn interesting facts about the Canary Islands and much more!
Protecting your brand’s reputation online
Are you fully aware of what people say about your brand online? Your online reputation management is a key element to your brand’s success. Many customers rely on online reviews, and almost half of customers want to see four-star ratings before they’ll trust you and...
How can brands deal with marketing in a time of uncertainty?
With the current situation, the present and the future are extremely uncertain. While front line workers attempt to protect and keep us all safe and healthy, the rest of us are trying to figure out where do we fall in this new reality. Now that most businesses have...
Leading Canary Islands’ companies out of the crisis
The coronavirus outbreak is first a human tragedy, affecting more than a million people as I write this, but it’s also having a growing impact on the global economy. The whole world is currently dealing with the reality of the pandemic and we must focus on how...
Things to keep in mind before applying for grants in the Canary Islands
When starting a business, often a primary concern is funding. From venture capital money to loans to bootstrapping, there are many options out there. One funding source that many entrepreneurs forget to consider is the possibility of small business grants, which...
How to build better relationships with journalists
I have been working in corporate marcomms and PR for four years now, but I have to admit I will always be a journalist at heart. It’s what I spent four wonderful years studying at university and what I enjoy the most. As a journalist-turned-PR professional, I have...
The Canary Islands, still so much to discover
Despite the Canary Islands being a popular destination, there’s so much more that can be done to attract visitors here. The best way we know of attracting more travellers to a destination, is by working with travel writers, journalists, editors and influencers. ...
Brand building for hospitality businesses
Running any hospitality business can be high risk and competitive. Opening and establishing a business that will attract loyal, repeat customers, when there’s so much choice, can be extremely difficult. Today, businesses are constantly trying to attract attention both...
How to engage with influencers in travel PR and marketing
As hospitality entrepreneurs and business owners, at some point you have to delve into the world of marketing to promote your brand, because it's all very well having a brilliant product or service, but if no one knows about it you won't get very far. One aspect of...
Sustainable travel and tourism
Travel and tourism is big business. Globally, the sector accounts for one in every 10 jobs; is responsible for one in five newly created jobs; and, is currently the second fastest growing industry on the planet. In recent years, sustainability has been firmly...
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