How to build better relationships with journalists

How to build better relationships with journalists

I have been working in corporate marcomms and PR for four years now, but I have to admit I will always be a journalist at heart. It’s what I spent four wonderful years studying at university and what I enjoy the most. As a journalist-turned-PR professional, I have...
Brand building for hospitality businesses

Brand building for hospitality businesses

Running any hospitality business can be high risk and competitive. Opening and establishing a business that will attract loyal, repeat customers, when there’s so much choice, can be extremely difficult. Today, businesses are constantly trying to attract attention both...
Tips for hiring and working with a PR agency

Tips for hiring and working with a PR agency

To put your Canary Islands tourism business on the map, you need to do PR. If you want to hire an agency, how do you choose the right one? Hiring a PR firm can be a daunting prospect and not finding the right PR representation can be costly. PR is a powerful tool. You...